As any good Philosophy graduate, like myself, knows you must start by analysing the question! What do I mean by ‘friends’?
If I mean genuine, drop-everything-to-help-you-in-a-crisis friends then the answer surely has to be ‘no’ – you can’t measure friendship using pound signs. And do you really want to use the ‘crisis’ card to rescue a lack lustre crowd-funding campaign?
But having said that, couldn’t the motivation of that network of friends to promote your cause to their networks of friends be seen as a measure of friendship? And if you had many genuine friends actively promoting your campaign surely that would make it successful? But is that what genuine friends are for – promoting what is essentially (for me anyway) a business deal? Nope. So let’s leave genuine friends out of it. (Even if we secretly hope they will spend every waking hour pushing it!) It’s generally a very depressing question for me to have asked regarding genuine friends….!
Instead let’s look at the breed of friends we call ‘Facebook friends’ or even followers on Twitter. Does your campaign depend on their abundance? I think in many ways, yes. But that doesn’t give anyone (including me!) the excuse that my campaign hasn’t gone as well as planned because I’ve virtuously and nobly refused to make ‘friends’ with people I don’t know, or that my friendship is about its wondrous sparkling quality rather than quantity, etc etc. Ultimately there are loads of people and organisations out there that I could connect and work with for which it would be mutually beneficial and if I’m to engage with crowd-funding, which is ultimately a social matter, while producing this social enterprise feature film, I’ve got to get social! Not just begging for support, genuinely social. I need genuine Facebook friends and genuine followers which come with time, a genuine interest and a personal investment. Or I need to launch my vouchers into the commercial realm, which is completely not what this was all about.
So the moral of the story is, Becky, get on it! Get chatting, get talking, and if people want your vouchers and want to support your project, they will! If they don’t, that’s a whole different matter….
Tags: crowd funding social enterprise friendship friends fortune cookies feature film